Leading Through Digital: Business Models that Exploit the Digital Opportunity
Over the past decade, we have seen digital reshape the agenda of many businesses and produce new leaders in several sectors. We are witnessing a shift in the balance of power from traditional value-chain business models to digital platform models. For instance, seven (7) of the ten (10) most valuable entities (by market capitalisation) in the world are digital platform models.
These entities (Apple, Google, Microsoft, Amazon, Alibaba, Tencent & Facebook) cut across various sectors of the economy and reinforce our perspective that digital platform business models are industry agnostic. They have an overarching focus on the customer, particularly retail customers. Google, Apple, and Alibaba have 2 billion, 588 million and 450 million users respectively. Bottom-line is that numbers are essential to creating value! The source of value for digital business models is having the capability to acquire new customers (users) exponentially while ensuring that innovation produces a steady flow of products and services to keep users engaged, excited and promoting the brand.
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